Top Highlights

• Flow is not about making things easy, or “gamified.” Flow takes effort. Without learning, practice, and challenge, there is no flow. At their core, games are pleasurable learning engines that deliver an experience that’s deeply, intrinsically motivating.
• To create a truly compelling experience, tap into the trinity of Intrinsic Motivation: Autonomy, Mastery, and Purpose. This framework emerged during the 1970s as self-determination theory,
• Because game designers don’t design badges and points systems. That’s not the heart of what we do. We build systems that teach you themselves. We build systems that enable people to do things they didn’t think they could do—whether it’s drive a race car, score a goal in the World Cup, or blast an alien monster in the face. What we do is build syste...
• Just as character transformation is the backbone of great drama, personal transformation is the backbone of great gameplay.
• Pleasurable activities are the beating heart of this micro-world, and progress scaffolding (points, levels, badges, power-ups) serves to support and amplify these core activities.