Top Highlights

• Clearly define your goals. Is your goal to reach a certain number of followers? Generate a certain number of leads? Do you have a specific career goal like obtaining a book deal or building a brand? Identify and define the outcome you want to create.
• need to spend millions of dollars on marketing to reach the masses—you just have to get people to share your messages for you.
• Once you master this knowledge, you’ll be ten steps closer to having more fans and exposure for your content than the majority of people out there.
• This is a very important part of developing your mindset, because a lot of times you’ll think that a goal means everything to you when it really doesn’t. From a scale of 1 to 10, how important is it for you to reach your goal? Is it a 6 or 7, where you find that you’re interested in doing it but it’s not something you want to devote your entire lif...
• If you think your buyer could be anyone, LinkedIn isn’t the best ad platform for you.