Top Highlights

• In preparation for writing my second book, I was resistant to giving my writing away for free. Nir explained to me that if the ideas are good, they will spread. If they don’t, at least you didn’t waste years of your life writing something nobody wants to read.
• Aim for a volume of writing that is way below your ability. I’m a big fan of one-hundred words, but it may be fifty. Keep in mind that you’re merely trying to build a habit. It doesn’t matter how big the habit is.
• A book is no different from any other product. People buy books to get something. They might want to learn something, they might want to make a personal transformation,
• Writing a book is not done straight through, one word after another. It’s more about sustained effort, and stitching together a patchwork of knowledge.
• When you’re giving away your initial writing for free, you’re not really giving it away for “free.” Think of it more as a barter exchange: You’re exchanging your writing for feedback that will make your writing worth charging for. You’re also building a small army of advocates for your writing. Counterintuitively, the people who got your writing fo...