Top Highlights

• A detailed review of the evidence during closing is unnecessary. Juries are smart. They listen. Regurgitation wastes your time and theirs. Some review of your most potent evidence is essential, but you must be singularly focused on persuading the jury to answer the verdict form exactly as you need.
• Thirty minutes are plenty in nearly all cases. Twenty may be enough.
• Questions about this system can be sent to me through Josh Siskind, my publisher’s Director of Marketing, at [email protected]
• Pathos (Passion) Eye Contact Rhetorical questions Metaphors
• Pathos or Passion as used in PERM refers to your open display of deep commitment to your points.