Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
www.amazon.com/dp/B071J4HKT3
Top Highlights
- desire, demand attention, and sell.
- People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
- you attach an information business to the front end of your existing business,
- can reduce your customer acquisition costs to practically zero
- Rule #5: Care…a LOT. The next part of being a charismatic leader is showing people that you actually care about them.
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