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• My favorite tool is SpyFu,
• Column A, practice area, takes the most brainstorming. In addition to what your practice area was described as on your bar exam, you should think of what everyday people might refer to it as. This is also where you might want to consider specific niches of your practice area that you specialize in or offer. We'll help you out with column B. These a...
• As you can see, any combination that has one from each column will make logical sense. "Chapter 7 law firm Queens", "Bankruptcy attorneys NY", and so on. We just generated 120 unique keywords! Now we have to put them into ad groups.
• "Are you (problem)? We can help by (unique benefit)."