The real secret to predicting the future is getting better at understanding the present.
Observing and curating ideas can lead to a unique understanding of why people choose to buy, sell or believe anything.
A great trend is a unique curated observation about the accelerating present.
Long-term decisions start in the short term, so understanding how the world is changing in real time is far more valuable immediately than trying to guess what will happen in the world 20 years from now.
Discovering trends takes a willingness to combine curiosity with observation and add insight to create valuable ideas that you can then test to ensure they are valid.
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