Top Highlights

• If we have data, let's look at data. If all we have are opinions, let's go with mine.
• Blind, Yellow Cab drivers are completely outgunned in the competitive transportation market. They don't have what it takes to compete: data.
• Employees are data literate: They understand how to access the data they need, how to analyze it, and how to communicate it well.
• Third, these businesses create a data dictionary, a common language of metrics used by the company. When sales and marketing refer to a lead, the definition of a lead must be consistent across both teams. Often, different teams within a company define metrics in unique ways. Though convenient for the individual team, this approach creates confusion...
• But the amount of data that companies store today has exploded. According to IDC, from 2013 to 2020, the digital universe will grow by a factor of 10, from 4.4 trillion to 44 trillion gigabytes. It more than doubles every two years. This supernova of data contains insights relevant for every person within an organization.