Top Highlights

• good lead generation
• If you can't immediately figure this out, you'll employ either top-down or bottom-up targeting.
• Lists are so easy to build these days that it's worth sending a couple of templated e-mails.
• A cadence is considered your outbound messaging rhythm in which you mix in various types of contacting, such as through e-mail, social media, and the phone, over a set period of time. Maybe you call on day 1, e-mail on day 2, and call and e-mail on day 5. This is a sample of a cadence that you can create for contacting potential buyers.
• How does this help you? Never start a sales meeting or pitch by talking about bad weather, traffic, or being busy. Always begin with a positive comment or anecdote. Great weather, fun weekend plans, or a favorite sports team winning a game. That gets you off onto the right foot.