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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and DiagramsRead on Amazon

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

www.amazon.in/dp/B01F9Y6B9K
umesh banga

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Top Highlights

  • realize that there is a technical difference between the words map (an illustration of where things are) and diagram (an illustration of how things work).
  • “There is only one valid definition of business purpose: to create a customer.“
  • Value-centered design starts a story about an ideal interaction between an individual and an organization and the benefits each realizes from that interaction.
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