Do this as a rule of thumb. Take each feature and turn it into a benefit. Make sure the benefit is crystal clear. Technical descriptions are usually boring, not convincing, and will hardly help you stand out and convince your prospective customers to choose you.
Share This Book 📚
Ready to highlight and find good content?
Glasp is a social web highlighter that people can highlight and organize quotes and thoughts from the web, and access other like-minded people’s learning.