Top Highlights

• An effective vision has four qualities: it is big, shared, inspiring, and concise.
• The key features and differentiators are those aspects of your product that are crucial to creating value for the customers and users and that entice people to choose it over competing offerings.
• vision. The vision is the ultimate reason for creating your product; it describes the positive change the product should bring about.
• Products are value-creating vehicles. In order to generate value, a product has to offer something new; it has to innovate to a greater or lesser extent.
• developing a successful strategy for a product involves two steps: finding the right overall strategy and deciding how best to implement it.