Top Highlights

• That’s really the key to the new branding (and marketing) mindset—the recognition that building a brand, be it personal, team, or business, is the result of an ongoing, steady stream of consistent small efforts, not a series of one-off, gigantic pushes.
• Finding the right audience (small and targeted) instead of going for the one with the most viewers (the big stick) can make all the difference.
• In short, you need to start and maintain a bunch of small fires to keep your brand burning hot.
• Phase One is all about developing a solid platform on which you can build your brand and market your business. It requires defining, articulating, and declaring your brand and then translating that into places (online and off) where people can effectively engage with your business.
• In many cases, a big part of the problem is a lack of clarity about the brand as well as web and social media sites that are:        •   Sloppy (bad writing, grammar, and spelling)        •   Poorly designed (ugly and/or not user-friendly)        •   Badly branded or lacking any brand feel at all        •   Inconsistent in message and look        •...