You are the first investor in your business idea. You invest with time, which is more valuable than money.
Traditional accounting metrics, like revenue, profit, and return on investment (ROI), aren’t helpful at the early stages because they all track numbers that are negative or near zero.
There is a running joke in business schools that the best spreadsheets get funded.
She knows that the top reason products fail is not a failure to build out the product, but rather a failure to build a repeatable and scalable business model.
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