When Jim Keyes, then CEO of Blockbuster Video, explained in a 2010 interview with Fast Company that Blockbuster, which, at the time, was
sitting on 45 percent of the video rental market in the U.S., had nothing to fear from Netflix, he was correct.
Today, Netflix, which Blockbuster declined to purchase in 2000 for a mere $50 million, is a $30 billion empire. In early 2016, it announced the rollout of its services to 130 countries, and it isn’t inconceivable that it could reach the 100 million subscriber mark by 2020.
Was Blockbuster alert, innovative and agile? No. Was Netflix alert, innovative and agile? Yes. The lesson practically teaches itself.
INTELLIGENT DISRUPTION: THE NETFLIX REVOLUTION Netflix wasn’t chaotic in its disruption. Netflix saw an imperfect
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