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Impossible to Ignore: Creating Memorable Content to Influence DecisionsRead on Amazon

Impossible to Ignore: Creating Memorable Content to Influence Decisions

www.amazon.com/dp/B01DZ2EO7E
Stephen Isaacsonben Tay

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Top Highlights

  • Familiarity is a strong decision driver.
  • What is it exactly that we want them to remember and act on?
  • When we don’t forget an impractical past, we form bad habits.
  • verbatim and gist.
  • Gist memories result in a sense of “familiarity” with the stimulus.
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