Top Highlights

• Organizations need more distributed decision making to keep up.
• “The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it—often in the face of people who say it's impossible or are content with the status quo.”
• “Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once.”
• “Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works.”
• When Clive Sirkin was named the chief marketing officer (CMO) of Kimberly-Clark—the company behind major brands such as Kleenex tissues, Huggies diapers, and Scott paper products—he remarked that it no longer believed in digital marketing but rather marketing in a digital world.1