Top Highlights

• Digital transformation is not about technology—it is about strategy and new ways of thinking.
• The Network Is Your Customer, I focused on the impact of digital technologies on customers—their behaviors, interactions, and relationships with businesses and organizations of all kinds.
• Digital technologies change how we connect and create value with our customers.
• Increasingly, our competitive assets may no longer reside in our own organization; rather, they may be in a network of partners that we bring together in looser business relationships.
• The biggest challenge today is turning the enormous amount of data we have into valuable information.