Do you really think people want to talk to two mortgage bankers or two realtors or two vacation salesmen? They don't even want to talk to one!
actually very simple: to be so enthusiastic about the product you sell that you get them over that buying line. Then and only then can you close them.
I Am Sold Myself
The same drawing also applies nicely to marketing. It's just that you have to get them more excited than the “cost” of them giving you their contact information. Then and only then can you capture them.
In 2011, there were 2.9 million real estate leads generated online and 4.4 million home sales. By 2014 the number of leads skyrocketed to 40.6 million, while home sales had only increased to 5.1 million.
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