Top Highlights

• All disciplines will prove relevant but must be channeled toward the promulgation of a deep and abiding relationship with its citizens. (2012)
• And finally, the speed, magnitude, and interrelated nature of change requires an agile and innovative organization which cannot be designed and implemented only within the realm of advertising and marketing. It requires collaboration among all organizational functions.
• Building a brand that manifests itself in every touchpoint, and that everyone at a company understands, genuinely believes—and sincerely wants to advocate for—is an ongoing effort requiring collaboration far beyond the marketing department.