Top Highlights

• A startup’s enemy is time, and the enemy of timely execution is distraction.
• We start our journey to our dreams by wanting, but we arrive by focusing, planning and learning.
• The key difference is time scale. An Objective takes you through a year or a quarter. A mission should last a lot longer. A mission keeps you on the rails. The OKRs provide focus and milestones. Using OKRs without a mission is like using jet fuel without a jet. It’s messy, undirected and potentially destructive. Once you have a mission, selecting e...
• Typically you have three Key Results. Key Results can be based on anything you can measure, including: Growth Engagement Revenue Performance Quality
• Much of the value in OKRs comes from the conversations on what matters, how it will be measured and what it means for the teams who are used to working from their own standards, apart from the business goals.