Top Highlights

• what your reality will be five years from now.
• Does your idea have merit? Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? Is it a good idea for you and the life you want to live? In other words, will it fly?
• His planes don’t always fly as expected, but he has learned that failing is a part of the process of building cool stuff, and I’ve shifted his thinking from “I can’t” to “I haven’t figured it out yet.”
• The point is our ideas are like these myths. We can assume outcomes one way or another, but until we put a method and data behind it to test those assumptions, we’re risking being pulled into something that seems right, but may prove to be completely wrong. Experimentation will illuminate the truth.
• you’re going to take your big idea and scale it down into a controlled environment so you can understand exactly what’s going on, and confidently make a decision one way or another.