Top Highlights

• You have assumed that your job is to create content, when really your job is to market a business.
• You can get customers to help you with content, release case studies, do product demonstrations, and much more. As
• Visit http://contentmachine.com/resources for free access to frameworks, resources, quotes, and every link mentioned in the book.
• The most important pieces of the content marketing definition are attention and trust.
• There needs to be a logical link between your content, your audience, and whatever it is you are selling.