Top Highlights

• My philosophy is that if it’s not fun, it’s not worth doing.
• Instead of giving him a powerful emotional reason to want to do business with you (because he can see that you really care about his welfare) you’ve given him a powerful emotional reason for avoiding doing business with you.
• you still have to invest the time to extract its knowledge.
• Don’t try to make yourself work for nothing.
• the president told me that Tom had memorized my techniques, and then he had taken off like a rocket.