Top Highlights

• In business, there is a distinction between creating value and capturing value. In order to capture value, you must first create it.
• A product is a specific offering intended to meet a set of customer needs.
• The real-world manifestation of software products that customers see and use is the user experience (UX), which is the top layer of the Product-Market Fit Pyramid. Beyond software, this is also true for any product with which the customer interacts. The UX is what brings a product's functionality to life for the user.
• Viewing product-market fit in light of this model, it is the measure of how well your product (the top three layers of the pyramid) satisfies the market (the bottom two layers of the pyramid).
• To achieve product-market fit, your product should meet underserved needs better than the competition.