“I am only as good as the information I gather.”
“True social engineering is not just believing you are playing a part, but for that moment you are that person, you are that role, it is what your life is.”
The social engineer’s goal has to be to give both the verbal and nonverbal cues the advantage to alter the target’s perception so as to have the impact the social engineer desires.
Never take for granted that the receiver has the same reality as you. Never take for granted that the receiver will interpret the message the way it was intended. Communication is not an absolute, finite thing. Always assume as many different realities exist as there are different people involved in the communication.
This common concept of communication simply views communication as a means of sending and receiving information. The strengths of this model are its simplicity, generality, and quantifiability. Figure 2-8: The Shannon-Weaver “mother of all models.”
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