Top Highlights

• I’d say that means to write like you speak—in as few words as possible—and use action verbs to carry water.
• It can be accomplished by employing and practicing the simple principles and tips within these pages.
• “Lack of organization.
• “Not relevant,” “Not understandable,” “Lack of simplicity,” “Lack of clarity,” “Bad grammar,” “Offensive tone,” “Redundant,” and “Lack of editing.
• (1) think through what you want to write and determine if you have something of value to say; (2) determine who you are writing to, and what he knows about the subject, so you can aim your message to make it relevant; (3) know what you want your audience to do after reading your message, so you can build it correctly; (4) organize your message in t...