Top Highlights

• This stood out because it’s an observation about how Mick Jagger’s early days defined the rest of his career.
• This is a very flexible insight. I can imagine using this to explain how the era in which a company was founded can influence its direction far into the future, or how people’s origins are visible when you know what to look for.
• You could use this to illustrate how we tend to focus on what the media presents us with, rather than studying the big picture.
• It’s when you combine a killer story with a relevant message – when you mix the sugar with the medicine – that you become somebody worth following.
• came up with the concept of bridging because I knew I needed to find a way to blend the story with my message: