Top Highlights

• If you are setting yourself huge, unwieldy goals that stretch months and years into the future you’re constantly pulling yourself wearily towards something, rather than bouncing away from a previous win.
• Your headline should attract and connect, your body copy should empathize and persuade, and your call to action should spell out the specific action you’d like them to take next.
• Tell me something I don’t know In human psychology, we tend to block out information we think we already know. It’s a natural protection against absorbing too much useless information.  So, in a proposal or pitch situation, lead with something intriguing. An idea, a statistic, killer research or something simply unexpected that ensures that the pro...
• It starts by understanding that online, deliberately increasing the size of your reach or 'footprint' into the areas dream clients begin their journey is a pivotal first move.
• Your dream client too chooses wisely, keeping an eye on their four or five trusted resources and consuming limited amounts of social media for wider context.