Top Highlights

• To my three amazing sons and best friends: Johnni, Cal, and Bo
• A radical overthrow of conventional business mentality designed to transform what employees and Customers experience. This shift produces a culture that permeates into people’s personal lives, at home, and in the community, which in turn provides the business with higher sales, morale, and brand loyalty—making price irrelevant.2
• The best marketing is happy, engaged employees. Your Customers will never be any happier than your employees.
• Many times when a Customer complains about the price, it isn’t because they were not willing to pay for it; it is because the experience didn’t warrant it.
• Are you part of the Customer service crisis, or the Customer service revolution?