I’m the coeditor and co-owner of a website called Boing Boing, and I’ve spent the past ten years writing about ten blog posts a day, every day.
But this works only if your audience can follow you from the old format to the new one. If I’m your audience, and I’ve spent a thousand bucks on my movie library, I don’t want to have to throw away that investment.
laptops’ cameras
intermediaries were able to lock in, and hence own, the audience for the work they have for sale.
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