Top Highlights

• CONFIDENCE IS KING. So much so that two chapters have been dedicated to the topic. In practically every situation in life, there is no downside to being a confident, assertive go-getter.
• Everyone wants to buy but no one wants to be sold to
• “a feeling of self-assurance arising from one’s appreciation of one’s own abilities or qualities”. Confidence, therefore, is a mind game. Unlike most games, however, this is one where you are your literal worst enemy (more on this later). Look at it this way: the accountant you depend on to help you keep your taxes straight wasn’t always an account...
• Why are we talking about confidence anyway, and why is it so important? Like I said in the previous chapter (and in the chapter title, needless to say, it is VERY IMPORTANT), Confidence is King, and there is nothing more attractive to a woman than a self-assured man. More than good looks or deep pockets, confidence carries a very strong message to ...
• Is consistent – Character is what you are when no one’s looking. The confident gentleman is a man of character, and doesn’t suddenly change when he thinks that no one’s around to judge him. He knows that he has to stay true to what he projects, whether or not someone is there to witness it. He does not have a mask he uses for different occasions.