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Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition: The Sales Engineer's Handbook (Artech House Technology Management and Professional Developm) (English Edition)Read on Amazon

Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition: The Sales Engineer's Handbook (Artech House Technology Management and Professional Developm) (English Edition)

www.amazon.fr/dp/B00M88TS1O
Rémi BAUBY

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Top Highlights

  • It is worth taking a minute to consider why sales engineers are so highly paid. This role is still evolving, as evidenced by the variety of terms for the position: sales consultant (SC), sales engineer (SE), solutions architect (SA), and many other permutations. As mentioned, the skills required are diverse and frequently difficult to find in a sin...
  • In sales, the best practice is always the one that wins the deal.
  • If everything’s under control, you’re going too slowly. Mario Andretti
  • A very thin RFP is a good indicator that you are dealing with a project team that has not gone through this process previously. A very thick RFP usually means that the customer has hired a consultant that is trying to prove its value by adding additional detail and complexity to the process.
  • Your ability to identify pain points and respond with a compelling value proposition is a true measure of your skill as an SE.
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