Top Highlights

• Increasingly evidence suggests that our familiar management techniques work poorly when applied to the context of uncertainty. For example, research shows that under conditions of uncertainty, planning simply does not work.7 Most of the time it wastes time and resources as you conjure evidence that your hypothesis—that is, your guess—is right; it d...
• While traditional management works well for problems of relative certainty, it works poorly for problems characterized by uncertainty.
• Moreover, they began to create start-up teams throughout the company that used a similar process to that used by start-ups to bring new products to market.
• But innovation is about uncertainty and nonstandard processes—“curves” and “weird angles”—
• New “software” is needed—a new set of guidelines and rules—that managers can use for facing high uncertainty problems. Furthermore, although most companies are laced throughout with interdependencies, most executives actually know little of what they are or how they interact. Some interactions in a company are static, occurring at a given point in ...