Or maybe people sound as if they’re giving us a commitment, but it tends to be a meaningless no-commitment. What the prospect says may use positive words, but the commitment actually has no teeth.
is the kind of rapport based on developing an environment of trust, comfort, credibility, and peer-to-peer status with the person we’re calling. How do we do that? By being authentic.
one principle per day over a period of thirty days.
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