Top Highlights

• Growth came from product innovations, unique acquisition channels that their competition hadn’t considered, and rigorous optimization driven by analytics and a deep understanding of their customers.
• I found you while I was looking around the network. Let’s connect directly, I’m happy to help you with requests and forward things incoming. It will probably make both of our networks bigger.” [16]
• Growth hacking is not anti-marketing, it is the evolution of marketing, it is pro-growth.
• They Incentivized “Good” Behavior   It turns out that people really liked receiving recognition for their reviews of local businesses. They were more likely to write in-depth, well crafted reviews when their names appeared alongside them. Yelp leveraged this inherent user behavior, offering special recognition to users who are first to review a bus...
• The key to generating word of mouth, he says, is being surprising, delightful, and helpful.