Steven explained that since its launch in March of 2006, AWS has actually lowered its prices nineteen times. And during that time, the company has continued to improve the
in the twenty-first century, none of these sources of scale matter. Only customers do.
The only source of competitive advantage now is a focus on knowledge of and engagement with customers.
Value comes from seeing what customers need and delivering it. Digital disruptors will do all of this at lower cost, with faster development times, and with greater impact on the customer experience than anything that came before.
The distance between an idea and the digital realization of that idea is now so short—so cheap and so quick—that a bright twelve-year-old can do it.
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