Top Highlights

• The Social Era honors the value creation starting with the single unit of a connected human.
• (#socbiz) was a term first created by Mohammed Yunus, but more recently has been a popular way to describe the way companies function and generate value for all the constituents (stakeholders, employees, customers, partners, suppliers)—the idea being that we add a social overlay to the existing structural framework.
• If the industrial era was about building things, the Social Era is about connecting things, people, and ideas.
• Networks of connected people with shared interests and goals create ways that can produce returns for any company that serves their needs.
• Today power can and does come from connected individuals in community. Power can come from the way you work with others, such as one party offering a platform to the multitude of creators.