Top Highlights

• To succeed in a business project, especially one you’re excited about, it helps to think carefully about all the skills you have that could be helpful to others and particularly about the combination of those skills.
• Bringing the first two ideas together, here is the not-so-secret recipe for microbusiness alchemy: Passion or skill + usefulness = success
• You just need a product or service, a group of people willing to pay for it, and a way to get paid. This can be broken down as follows: 1.  Product or service: what you sell 2.  People willing to pay for it: your customers 3.  A way to get paid: how you’ll exchange a product or service for money
• Microbusinesses aren’t new; they’ve been around since the beginning of commerce. What’s changed, however, is the ability to test, launch, and scale your project quickly and on the cheap.
• If you’re good at one thing, you’re probably good at other things too. Many projects begin through a process of “skill transformation,” in which you apply your knowledge to a related topic.