Top Highlights

• is it to raise awareness of your brand?
• two-way dialogue is firmly established and your brand is under the spotlight 24/7,
• you must resist the urge to talk at people, and adapt your tone of voice and communication methods to connect with them on a human level - speaking to them in a personable manner and listening with intent, rather than just hearing and doing nothing about it.
• Don't over-promote: build relationships and provide value
• "what can we sell you?" to "what can we do to help you?",