Top Highlights

• If your spouse and children aren’t behind you, not only will you have a hard time winning but it will look bad to voters.
• The richest citizens held a disproportionate degree of power over the much more numerous lower classes. Often a sufficient number of ballots would be cast to elect a candidate even before the poorer citizens could come to the polls.
• even people no decent person would associate with in normal life should become the closest of friends during a campaign if they can help get you elected.
• For modern politicians it means being on the ground pressing the flesh wherever the key voters are at a particular moment.
• Give the people a sense that you can make their world better and they will become your most devoted followers—at least until after the election, when you will inevitably let them down. But by then it won’t matter because you will have already won.