Top Highlights

• True presentations focus on the presenter and the visionary ideas and concepts they want to communicate. The slides reinforce the content visually rather than create distraction, allowing the audience to comfortably focus on both.
• but it’s impossible to figure out the intent and why it’s worth caring about. Most likely, the presenter focused on their “message” leg—dumping everything they know onto individual slides—but forgot to give equal attention to developing the “visual story” and “delivery” legs of the stool.
• constant: the audience didn’t come to see you;
• Tell the truthGet to the pointPick the right tool for the
• SerifSerifs are intended for a long sequence of words that exceed one line. They have little feet that guide the letters into each other so the letters appear connected, and to help the eye stay within the line of text in dense copy. Serifs possess varying line weights that help the eye identify the letter quickly.