continual organizational effectiveness—which is, after all, nothing more than human-relations effectiveness—is of the utmost urgency,
Crucial confrontations, on the other hand, are about disappointments. They’re made up of failed promises, missed expectations, and all other bad behavior. Confrontations comprise the very foundation of accountability.
To confront means to hold someone accountable, face to face.
Opinion leaders wielded influence because they were the best at stepping up to colleagues, coworkers, or even their bosses, and holding them accountable.
Policies, systems, programs—any method for encouraging change—will never function fully until people know how to talk to one another about deviations and disappointments.
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