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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your BrandRead on Amazon

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

www.amazon.com/dp/B005VGMV5U
Nick Barronabhijit pradhan

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Top Highlights

  • The chief advertising officer is dead. Long live the chief content officer.
  • Content marketing is a strategy focused on the creation of a valuable experience.
  • There are five key points to understand before you can successfully accomplish this: 1. Understand who YOU are.
  • 2. Understand who THEY are.
  • 3. What CONTENT can you provide to them to build loyalty?
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