Top Highlights

• Enterprise Systems Firms use enterprise systems, also known as enterprise resource planning (ERP) systems, to integrate business processes in manufacturing and production, finance and accounting, sales and marketing, and human resources into a single software system.
• In the technology area there are three interrelated changes: (1) the emerging mobile digital platform, (2) the growth of
• online software as a service, and(3) the growth in “cloud computing” where more and more business software runs over the Internet.
• A digital firm is one in which nearly all of the organization’s significant business relationships with customers, suppliers, and employees are digitally enabled and mediated. Core business processes are accomplished through digital networks spanning the entire organization or linking multiple organizations.
• business firms invest heavily in information systems to achieve six strategic business objectives: operational excellence; new products, services, and business models; customer and supplier intimacy; improved decision making; competitive advantage; and survival.