On a visceral, “can’t explain why” level, most people don’t like uncertainty. Actually, that’s an
“Uncertainty matters. If you wait until the fear is gone, you will never start and you will rarely do anything that matters.” —Seth Godin,
“A huge key to success is understanding the real mental blocks that can stop an otherwise great new project in its tracks. Another is knowing how to overcome them. Fields provides powerful tools for
getting from the glimmer of an idea to a successful outcome and managing all the hard stuff that happens in-between.” —Bob Burg, author of The Go Giver
“If you’re up to anything big, then what you’re attempting has probably never been done before. Which means you’re face-to-face with that great, terrifying
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