Top Highlights

• • Cherish customers at all times. • Treat customers as you would your best friend. • Listen to customers and decipher their needs. • Make (or give) customers what they need. • Price your product to its dollarized value. • Show customers the dollarized value of what they will get. • Teach customers to want what they need. • Make your product the way...
• The first commandment of getting and keeping customers is to treat each customer as you would treat yourself.
• Customers Don’t Care About You
• Where you cast your line is crucial to catching fish.
• Customers buy for only two reasons: to feel good or to solve a problem.