Top Highlights

• “A great way to get more customers using social media is not just to engage, but to educate,” says HubSpot chief technology officer and founder Dharmesh Shah. “We believe in this passionately at HubSpot, and it has worked miracles for us. We’ve learned that the more people you make smarter by educating them, the more leads and customers you get.”
• People buy from you for only four reasons: 1) price, 2) service, 3) quality, and/or 4) exclusivity. Keep this simple truth in mind as you develop all your marketing campaigns, regardless of whether they’re social media oriented.