Top Highlights

• Marketing is every bit of contact your company has with anyone in the outside world.
• Marketing is the art of getting people to change their minds—or to maintain their mindsets if they’re already inclined to do business with you.
• More than half your marketing time should be devoted to your existing customers.
• Marketing is not about you. It’s about them. I hope you never forget that.
• Guerrilla marketing reminds you that the main number that merits your attention is the size of your profits.