Top Highlights

• I seek to identify the outliers, the anomalies, the iconoclasts—the players who have rejected well-rehearsed business routines in favor of an approach more adventurous.
• products that are striking a genuine chord with even the most jaded among us.
• To be fluent in the language of product marketing is apparently to have polished the language of hyperbole, and so I am assured, again and again, that each one of these products is NEW AND IMPROVED. Everything is BIG BETTER BEST
• The marketer needs to be able to ascertain the dimensions of our desire—paying heed to the things that we want, yes, but paying equal heed to the things that we do not. It may be true that our desire has no limit, but it certainly has a shape. Yet what is missing from business today is a sensitivity to the contours of our aspiration. As a culture, ...
• Only this time, my heart wasn’t in it. Because over the years, I have come to believe that a poem perfectly memorized is a poem too easily recited. And a poem performed without effort is a poem that has lost all meaning.